Customer case how orpi anthinea doubled up leads generated on their website
Customer cases

Customer case: how ORPI Anthinea doubled up leads
generated on their website

09/07/2020 min de lectureWeb Master
Table of contents

About ORPI Anthinea

Incorporated in 1997, ORPI Anthinea is a group of 3 real estate agencies located in Southern part of France in Agde, Béziers and Marseillan. Affiliated to the national ORPI network, the group sells and rents real estate goods and provides fiscal optimization services.

Business objective: streamline digital customer relationship management

 

Digital is a strategic lead generation channel for ORPI Anthinea with more than 75% of new potential buyers coming either from the corporate website or from generalized and specialized classified ads websites.
Nevertheless, classified ads still accounting for the majority of those leads, ORPI Anthinea identified a development potential at the level of its corporate website orpi-anthinea.com. The defined operational objective: streamline conversion of passive website consultation acts into active information seeking process. To do so, contact should be intuitive easy, quick and human.

Live Video Chat Solution Chat Vidéo pour la relation client

Rolling out Apizee real time interaction solution

 

After a thorough study of multiple competing solutions, ORPI Anthinea selects Apizee solution.

 

Apizee was offering the best market deal in terms of features vs prices. The ability to roll out the solution on multiple websites from a single unified management dashboard has also played an important role in our decision.

 

declared Fabienne Benavent, Communication Manager at ORPI Anthinéa.

Benefits: +100% leads generated

 

After several months, ORPI Anthinea measured a +100%  impact on leads generated from their web site orpi-anthinea.com.  Out of those extra leads, 50%  are potential buyers, the agency core market.

 

Lessons learned: human factor is key

orpi_site_conseillere_zoom

After several attempts at organizing agents assigned to answering click-to-chat requests, ORPI Anthinea observed that lead generation is optimal whenever a single dedicated agent is in charge. “Assigning a dedicated team member to dealing with customer requests and qualify leads before transmitting to sales agents helped us make the most of Apizee solution and maximize generated leads.” concluded Fabienne Benavent.

 

Read more     Request a demo

 

 

 

Did you like this article? Subscribe to our newsletter

Blog

  • A video contact center can provide a more seamless customer experience and give you a competitive edge. Here’s why you should implement one in 2024.

    Read more

    Why You Should Implement a Video Contact Center in 2024

    Customer service

    Why You Should Implement a Video Contact Center in 2024

    20 Mar 2024

  • CX leaders shouldn't pit chatbots against humans. Combine them for faster resolution and better experience.

    Read more

    Chatbot vs Human: How To Combine the Best of Both Worlds

    Customer service

    Chatbot vs Human: How To Combine the Best of Both Worlds

    4 Mar 2024

  • Here is the list of best Call Center Conferences to attend in 2024. Check out the top events, summits and meetups globally that you can plan for this year.

    Read more

    List of Best Call Center Conferences to Attend in 2024

    Customer service

    List of Best Call Center Conferences to Attend in 2024

    1 Mar 2024

<< First < Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Last >>

Interested in our solutions?